Marketing & Outreach

Trying to reach more students or certain types of students? Are your faculty expecting you to fill their programs?

brooke-cagle--uHVRvDr7pg-unsplash
Our years of experience managing on-campus, education abroad offices allows us to share insights with our clients that can be used to tailor their own recruitment efforts. Our team can assist with projects such as identifying gaps in programming, diversifying student participation, or analyzing your approach to marketing international experiences to your student population.

CASE STUDY

The Challenge

A study abroad team at a small, private, liberal arts college had grown student participation rates for the past 5 years, but then began experiencing a plateau in enrollment. Specifically, faculty led programs missed their target enrollments and faculty leaders began blaming their office for low enrollments.

To respond, the study abroad team tried to do more. The staff began making more fliers, hosting more info-sessions, creating more presentations, but nothing was working. Why?

The Solution

After a call with the consulting services team, we came to campus to better understand their frustrations and concerns. We listened during meetings with faculty leaders as they attempted to cut program costs (assuming cost was the reason it didn’t fill). We heard faculty frustration regarding poor attendance at info sessions. Ultimately, this led us to review their marketing materials and overall messaging to students.

Even with beautiful posters around campus, their message clearly didn’t resonate with the customer (students). They hadn’t considered the internal response a student might have when looking at those materials. For example, a student may be thinking:

  • I could never afford that.
  • I’m a Nursing major, there’s no way that would work for me.
  • I need to graduate on-time, I don’t have time to go overseas.
  • I’m way too scared to go that far away.

Marketing and outreach need to bust the myths that students have about studying abroad. A poster provides one chance to answer their questions, then drive them to an info session where students can get “hooked” on the experience.

So the team did just that. We worked with staff to create new posters and sent out new emails addressing those myths. We held an info session the next day. A faculty who could never get anyone to her sessions quickly found herself with a dozen students in the room.

Results & Outcomes

After implementing new marketing strategies, the program filled that year. The faculty became a stronger ally for the office and modified her marketing efforts in future years. An entire marketing strategy and handbook was also created for their office.

The secret to successful programming is creating a marketing and outreach strategy, then identifying who is responsible for carrying out each phase of that plan. In most cases (as with this campus), clients very quickly find that faculty are the main drivers of student interest on programs.

For this campus we identified the overall strategy, got buy-in from the faculty and education abroad staff by showcasing strong data points, and went to work as a team. The result: Faculty-led enrollment grew that next year by 61%.

I was particularly impressed with their hands-on approach to dissecting demographics and adapting marketing strategies to better appeal to our core audience. The idea that study abroad should be like buying a car—researched and test-driven—brought a fresh perspective to program planning and execution.

Yomarie C.
Study Abroad Coordinator
U-Wisconsin - Milwaukee

Contact Us

Let us know how we can help your Study Abroad office with marketing & outreach, or whatever other challenges you face.
Hear what students, interns, and alumni have to say
BOLDLY COMMITTED to providing the best experiences abroad
While studying in Tokyo for a semester, I aimed to live by the quote: "Life begins at the end of your comfort zone." Because of that, I have gotten to experience incredibly fascinating things and meet amazing people. Tokyo almost feels like a second home to me now. I am immensely thankful for the opportunity to have experienced the beauty of Japan and its rich culture.
Kenae Turner
Elizabeth City State University

Based on personal experience from my home university, Australia does not tend to be a popular destination for study abroad, likely due to its distance. However, I am extremely grateful I made the decision to come here. The geographical diversity, numerous cultural representations, and major cities so close to nature make Australia a truly unique and unforgettable country. Spending three and a half months here will be an experience I treasure for the rest of my life.

Joshua Grossman
Coastal Carolina University
CIS provided a brilliant network of people so I never felt alone, and everyday was a new adventure. I got to explore a place completely different from anything I could have imagined. It was challenging navigating a new culture, a language I didn't know completely, and a new environment, but that was the beauty of it all. No one goes abroad searching for comfort, but you learn that comfort can be found anywhere, if you know how to look.
Alisa Geise
Virginia Commonwealth University
Studying abroad has allowed me to grow as a person. I have conquered fears, experienced new things, tried new foods, and met wonderful people who helped make my experience unforgettable. I am more confident in myself and the person that I want to be in the future.
Ashlyn Holmes
Texas A&M University - Corpus Christi
Studying abroad in London has been an experience I will never forget. Living in a new country is something I think everyone should experience in their life. I've made so many new life long friendships I never would have unless I came here. I've also grown so much as a person and become more independent. The CIS team has been so supportive during the whole process. From applying to my program to arriving on campus in London. My site directors have been so helpful and supportive answering any questions I have. The social program activities were amazing and helped me see a different side of London than I would have without it. I will never forget this experience; it really has changed me for the better.
Katlynn Orloski
Michigan State University
Studying abroad changed my life in all of the best ways and CIS Abroad made it all happen!! Through CIS, I was able to make my first friends and integrate into the culture way easier than I would have on my own.
Amy Zochalski
Valparaiso University
My time abroad has been the most eye opening journey and I’m a more independent person because of it. I’m so grateful for all the experiences, friends, and memories I’ve made along the way!
Unlike many people on this trip who come with the intention of being a tourist, I feel like I had a different goal. I wanted to rediscover my culture and where I belonged. Being a hafu living in America and not fluent in Japanese, I was never really able to get in touch with my Japanese heritage. This trip completely changed that and I now have a goal of one day living in Japan for the rest of my life.
Dean Handler
University of Central Florida
The CIS program was truly a one of a kind experience. I was able to meet many students from all across America, attend several events (such as food tours or a trip to Kyoto), and make many friends. I would not trade it for anything. I am thankful I decided to study with CIS Abroad. Before this, I was thinking about just plowing through my degree, getting my master's and PhD, and immediately entering society. However, this experience changed my life. Through meeting many people from many places, and living in a new area for an extended period of time, my view of my own philosophies, culture and place of living, changed. This would not have happened if I stayed in the States. I would say if you are able to go, you should go. There is no time like the present.
Lexington Whalen
University of South Carolina - Columbia
Studying abroad in Japan was lifechanging! Embracing a rich culture, forging international friendships, and gaining valuable insights broadened my perspective, fostering personal growth and unforgettable memories.
Bricen Williams
West Texas A&M University
I knew I wanted to study abroad, particularly in Japan, because it was on my bucket list. Thanks to CIS, I was able to go to Tokyo! Even now, it is surreal to me that I got to go! I can't put it into words how much fun I had in Tokyo. I enjoyed every second of my time there, from walking around the bustling streets of Shibuya and Shinjuku, to going to class, eating delicious Japanese cuisine, and even going to the convenience store. Even the simplest things were incredibly fun to me. I was initially anxious about being homesick, my Japanese skills and traveling alone, but I'm happy to say that I very quickly made lovely, lifelong friends and was met with nothing but kindness from the locals. I learned not to let my worries get in the way of an opportunity of a lifetime. Thank you, CIS Abroad. I am eternally grateful for the opportunity I had to go to Tokyo.
Sada Chaudhury
Hunter College
During my time in Costa Rica, I took Intermediate Conversation and Cultural Photography at Veritas University. I really enjoyed how relaxed the classes were and how the teachers taught us not only Spanish, but also culture and day-to-day life. I was also involved in the biology lab here (BIOMOL) and had fun doing some lab work every week. I got to explore multiple places with my program, such as Manuel Antonio, Curubandé, and Jaco. I went surfing for the first time and got to hike some amazing trails. I highly recommend traveling to Costa Rica for study abroad; it is a beautiful country with beautiful people and memories to make!
Lauren Adams
William Woods University
I took Spanish for Healthcare Professionals and Conflict Resolution & Healthcare at Universidad Veritas in San Jose, Costa Rica. I really enjoyed how interactive my elective class was; the students often led the class by doing presentations on various topics. We also had a field trip to the local school. My favorite part of the study abroad experience was all the weekend trips. It was awesome to see so many different places in the country. My favorite trip was to Tamarindo and Curubande where I got to take a surf lesson and hike to waterfalls.
Faith Johnson
University of Michigan - Ann Arbor
This past month I spent my time studying abroad in Sorrento, Italy with CIS Abroad. The opportunity of being able to study in Italy was a dream come true! From my peers in the program to Frankie and Kayla, everyone has been so open and welcoming. CIS has done any amazing job making sure I felt prepared for my travels and was available to answer my many questions. Without CIS, this opportunity would have seemed like a dream, but they helped me turn it into a reality. I have met some amazing friends and grown into a better person during my time in Sorrento!
Alana Bergin
University of Alabama - Tuscaloosa
I’ve always wanted to study abroad, even though I was initially very nervous since I had never been over seas before. But even my imagination could never have dreamed of the amazing things I got to see and experience while abroad. I didn’t get to just see all these new places but studying abroad allowed me to have the time to fully submerge myself into so many different cultures. I’ll never forget my time over here and I will forever be grateful I was able to experience studying abroad!
Mary Claire Vaughan
University of Alabama -Tuscaloosa
CIS Abroad planned a trip for our group to Orvieto for a weekend. It was one of my favorite things I have done so far. We got to make pasta dough and fully immerse ourselves in Italian family home culture.
Summer Megnia
University of Massachusetts Amherst
I had the opportunity to work with the Department of Marine and Coastal Resources Research and Development Center in Thailand as a veterinary assistant this semester. Their facility here is funded by the royal family of Thailand and is a rehabilitation center for turtles who have become displaced, injured or are in need of surgical procedures (most commonly abscess removals). Thailand is home to 5 of the 7 species of sea turtles: the Olive Ridley, Hawksbill, Green, Loggerhead, and Leatherback! I was lucky enough to perform blood-draws, give injections, restrain, do a series of radiographs, calculate drug doses and assist in an abscess removal during my time here so needless to say I am having a blast and learning lots.
Scout Aulenbach
Berry College
My Drawing on Location class spends most of our class time outside, learning about local history and drawing our environments, rather than staying in a classroom. My marine biology class took us on a field trip to a turtle rescue center, where we learned about their processes in caring for injured turtles. 
Hannah Chan
University of Massachusetts - Amherst
CIS Abroad allowed me the opportunity to explore new places and ideas, and make some great friends at the same time! I really enjoyed my time in Japan as it let me explore both new and old aspects of Japanese culture.
Mads Muraoka
Berry College
This was the experience of a lifetime being able to spend a semester in Rome. I’ve had the opportunity to be exposed to many new things, travel to new places, and make lifelong friends!
Corrine Drew
Kean University