Get ready for fun and learning in The Netherlands and Germany!

Tentative Program Itinerary:

Tuesday, September 8, 2015 – Amsterdam
11AM: Coach bus pick up at Amsterdam Airport Schiphol and transfer to accommodations
Afternoon: Amsterdam Canal Cruise
6:30PM: Welcome dinner at Haesje Claes Restaurant

Wednesday, September 9, 2015 – Amsterdam
8AM: Meet in lobby to take train into Amsterdam Centraal
9AM: Pick up bikes
9:30AM-12:30PM: Bike ride and presentation with the Fietsersbond (Dutch Cyclists Union)
Afternoon: Return bike rentals and free time for quick lunch
1:45PM: Coach bus pick up from Amsterdam Centraal Station
3-6:30PM: Visit to Nike European Headquarters in Hilversum

Thursday, September 10, 2015 – Amsterdam
7AM: Coach bus pick up from hotel and transfer to Nyenrode Business School
7:45-8:15AM: Arrival and coffee and tea
8:15-8:30AM: Introduction Bartel Berkhout (Founder and director Nyenrode Sports Inc.)
8:30-11AM: Presentation Whitney Wagoner (Director, Warsaw Sports Marketing Center)
11-11:15AM: Break
11:15AM-12:30PM: Presentation Mark Tuitert (Olympic Champion Speedskating)
12:30-1PM: Lunch
1-2PM: Presentation Thomas Tichelman (Director SportsWays & national coach Dutch Olympic field hockey team)
2-2:30PM: Nyenrode (rosegarden, deer park) & Castle Tour
2:30PM: Coach pick up from Nyenrode and transfer to Amsterdam ArenA
3:30PM: Guided “World of Ajax” tour at the Amsterdam ArenA

Friday, September 11, 2015 – Amsterdam to Frankfurt
9:30AM: Group departs via public transport and walking for Amsterdam Centraal Station
10:35AM: Depart Amsterdam for Frankfurt by train
2:30PM: Arrive in Frankfurt and check into hotel
Afternoon: Free time

Saturday, September 12, 2015 – Frankfurt
9AM: Meet in lobby for city tour of Frankfurt
1:30PM: Meet in lobby to walk to class as a group
2-5PM: Class – “Understanding Fans”

Sunday, September 13, 2015 – Frankfurt
9:45AM: Meet in lobby to walk to class as a group
10AM-1PM: Class – “Understanding Fans”
Afternoon: Free time
6:30PM: Meet in lobby to walk to dinner together as a group
7PM: Group dinner

Monday, September 14, 2015 – Frankfurt/Herzogenaurach/Munich
7AM: Coach bus pickup from hotel lobby
10AM-2PM: Travel to Munich and stop at Herzogenaurach to visit the Adidas Headquarters and outlet along the way (lunch will be included)
2PM: Depart Adidas for Munich
4:30PM; Arrive in Munich and check into accommodations

Tuesday, September 15, 2015 – Munich
8:30AM: Meet in lobby and depart for Bayern
9:10-10:30AM: Business presentation and Q&A
10:30-11AM: Tour around headquarters and training facilities
11AM-12PM; Transfer to Allianz Arena
12-1:15PM: Tour at Allianz Arena
1:15-2PM: Lunch (students to pay for themselves)
2-3PM: Visit fan shop
3PM: Transfer to the Munich Olympic Park
4:30PM: Stadium tour at the OlympiaPark Munchen

Wednesday, September 16, 2015 – Munich/Straubing
8:15AM: Depart Munich for Straubing via coach
10AM-12PM: Visit the Voelkl Factory in Straubing
12PM: Depart Straubing back to Munich with a stop for lunch (students to pay for themselves). The coach bus will drop the group off at the classroom space
3-5:30PM: Class – “Branding Issues in Sports”

Thursday, September 17, 2015 – Munich/Berlin
8:15AM: Meet in lobby to travel to train station
9:22AM: Travel to Berlin by train
3:18PM: Arrive in Berlin and settle into accommodations
Afternoon: Free time with La Vida Local activity suggestions from CISabroad On-Site Program Coordinator

Friday, September 18, 2015 – Berlin
Morning: Meeting with SportFive (departure and meeting time TBD)
2-5PM: Class at hotel – “Sports Marketing Tactics and Ticket Sales”

Saturday, September 19, 2015 – Berlin
9AM-1PM: Class at hotel – Athlete Endorsements and Sustainability in Sports
2PM: Meet in in lobby to travel to Olympic Park as a group
3PM: Visit the Berlin Olympic Park

Sunday, September 20, 2015 – Berlin
9AM-12PM: Class at hotel – Sports Licensing
1:30PM: Meet in lobby to travel to Mercedes Benz Arena as a group
2:30PM: Enjoy a Ice Hockey game at the Mercedes Benz Arena between Eisbären Berlin vs. Straubing Tigers

Monday, September 21, 2015 – Berlin
9:30AM: Meetin in lobby to travel to Street football World as a group
10:30AM-12:30PM: Meeting and tour with Street Football World
Afternoon: Free time to pack and do last minute shopping
6PM: Meet in lobby to walk to farewell dinner as a group
6:30PM: Farewell dinner

Tuesday, September 22, 2015 – Departure
4AM: Transfer from the hotel to the Berlin Tegel Airport

Welcome to UO Netherlands and Germany

Welcome to
UO Netherlands and Germany